Top 5 Business Apps Performance in Nigeria, Q2 2023

The second quarter of 2023 saw interesting trends for the top 5 business apps on the unified platform in Nigeria. Here is a detailed analysis based on data from Sensor Tower.

Google Chat maintained a steady pace in weekly downloads, starting at around 50K in late March and peaking at 55.4K in early June. By the end of June, downloads settled at approximately 53.8K. Active users showed a consistent increase, growing from 388K in late March to 434K by the end of June.

Zoom Workplace experienced a varied download trend, starting at 25.9K in late March, peaking at around 28.9K in mid-June, and ending the quarter at 26.3K. Revenue saw fluctuations, with a notable peak of $1.9K in late May, before stabilizing around $1.1K towards the end of June. Active users saw a decrease from 390K in late March to 232K by the end of June.

WhatsApp Business demonstrated strong performance in weekly downloads, starting at 126K in late March and peaking at 176K in mid-June. Active users followed a similar upward trend, growing from 2.4M in late March to 2.7M by the end of June.

LinkedIn: Network & Job Finder showed a steady increase in downloads, starting at 18.8K in late March and reaching 23.6K in mid-June. Revenue peaked at $11.2K in late May before settling at $8.4K by the end of June. Active users remained relatively stable, fluctuating around 550K throughout the quarter.

Meta Business Suite had a consistent download trend, ranging from 11K to 15K weekly. Active users increased from 205K in late March to 225K by the end of June.

For more detailed insights and data, visit Sensor Tower.